Marketing (Brand, Events and Exhibitions) (MBEE) Section

This section is responsible for marketing the University's Corporate image to both the internal and external publics through various marketing/brand and outreach activities, including managing the UDSM Corporate Social Responsibility function. Some of these activities include; promoting the University at events such as exhibitions, conferences alongside the use of promotional materials such as brochures, fliers, calendars, plaques, banners and other mementos.

Specifically, the section is responsible with leading the conception and delivery of marketing initiatives in order to create awareness of UDSM products and services; providing an effective programme of product training to the members of University community in order to optimise positioning and increase sales of the designated products and services; providing the UDSM community with marketing advice and guidance for relevant products in order to enable delivery of effective campaigns; contributing key marketing inputs into the product planning and development process; managing the marketing and promotion budget; and coordinating and leading the University Marketing Committee. In addition, the section is responsible for managing and ensuring legal protection of UDSM Branded Symbols, through the UDSM Brand Manual; managing UDSM branded souvenir shop, outdoor signage, artistic sculpture, and UDSM Museum; implementing and overseeing the UDSM CSR policy and function; organising UDSM participation in national, regional and international exhibitions; managing events such as ceremonies (graduation etc.), lectures, research, innovation, internal staff events, and visits by Heads of State and building openings; creating and managing internal and external marketing and promotion strategies, including effective sharing of products and services; and implementing agreed University marketing plans.

Section Staff (Ally M. Mambele, Ms. Zamda George)