News, Media and Digital (NMD) Section

This is a media liaison section responsible on issues of writing and processing news (for the University newsletter, website, social media platforms or to be aired or published on mainstream media), official media releases and statements to highlight some of the key university activities as well as developments around – among others – the executive, staff and students. The section also serves to connect the media with UDSM academics and subject matter experts (to participate in media programmes or as news sources). Also, the section deals with corporate campaigns and promoting the work and activities of the University through a range of digital communications. These include the University’s main public-facing website, video and animation, and social media platforms and channels. The section also works together, in some respects, with the Directorate of Information and Communication Technology (DICT).

In particular, the section deals with writing and processing news and feature articles for the University newsletter, social media platforms or to be aired or published on mainstream media; managing daily published news, news bytes, research and innovation news, and others; dealing with and manage University photography/photojournalism or camera works; and producing electronic and digital (video, audio and pictorial) news and features for University publicity and information to the public; managing the media resource; analysing, monitoring and evaluating media coverage; and maintaining a consistent, corporate, unique online identity with use of University colours, logo and placements. The section also disseminates summaries of reports of the University to the relevant stakeholders through the various online communications tools including the ICT platforms; and manages and updates the University website; produces and puts in place promotional items and mechanism that include social media, TV programmes, and impact video documentaries; devises and manages mechanisms to ensure that non-sensitive information is shared online with appropriate audience; and works and manages digital works such as graphics, animation, and video and audio clips to be shared on University social media platforms.

Section Staff ( Wilson J. Remmy, Tumaini J. Kibangala)