CMU Structure

Introduction

In view of the key functions of the UDSM Communication and Marketing Unit (CMU), which are mainly related to official communications, public relations and marketing of the University, its structure comprise three (3) sections namely Corporate Affairs, Protocol and Communications (CAPS) Section; Marketing (Brand, Events and Exhibitions) (MBEE) Section; and News, Media and Digital (NMD) Section. Overall, the Unit is led by the Head, Communication and Marketing (HCMU) who reports to the Vice Chancellor. The Head of the Unit is assisted by sections’ leaders, as well as one Administrative Officer, an Accountant and one Office Management Secretary. The sections, as illustrated in the Figure below, and described in the following part in terms of their functions and the composition of members of staff in each section.

Figure 1: Organizational Structure of CMU

Key: Unit Sections

CAPC: Corporate Affairs, Protocol and Communications

MBEE: Marketing (Brand, Events and Exhibitions)

NMD: News, Media and Digital Section